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Who Pays: New Process for Client Account Transfers in Google Ads
Google Ads has implemented a new process for transferring client accounts, aiming to streamline billing and payment responsibilities. The updated procedure is designed to simplify the billing transition when agencies or businesses change their account management arrangements.
Previously, the billing responsibilities during a transfer were often unclear, sometimes leading to confusion between the involved parties. With the new process, Google Ads provides clear guidelines on who is responsible for payments during an account transition, ensuring a smoother transfer and minimizing potential disruptions in advertising activities.
The revised process includes clear steps for both the former and new account managers. During the transfer, both parties will need to agree on the date when the billing responsibilities will move from one to the other. This agreement will help prevent any billing overlaps or missed payments, maintaining the continuity of ad campaigns.
This change addresses some of the long-standing issues associated with client account transfers in Google Ads, improving transparency and accountability. Advertisers are encouraged to familiarize themselves with the updated guidelines to ensure a seamless transition when changing account managers.
In conclusion, Google Ads has introduced an updated process aimed at clarifying billing responsibilities during client account transfers. This change is part of Google’s ongoing efforts to enhance the user experience and ensure smooth transitions for advertisers.
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